Understand A Little More About Workplace Safety Now

Lots of individuals happen to be interested in staying safe and sound at work and wish to discover a lot more concerning precisely how they’re able to continue to be safe and sound while accomplishing their position. Despite the fact that it is critical for business owners to be completely aware of workplace basic safety and to teach their own staff, there is certainly nonetheless much more that any individual could discover simply by taking advantage of various sources. One which many staff may be truly interested in may be the Safety itunes podcast that consistently lets out new podcasts on exactly how to stay secure and to comprehend safety at work.

Anyone could gain access to the itunes safety blog to be able to receive a lot more info regarding the subjects talked about by professionals in these podcasts. They are able to in addition take a look at transcripts for preceding editions they haven’t listened to or even that they need more info on. This could assist them to get current speedily as well as help them discover which kinds they would like to hear first to obtain more details that’s highly relevant to their own career. They’ll in addition have the ability to get information concerning how to remain up to date with the most recent podcasts so they do not need to worry about missing one that will be critical.

If a person wants to follow the safety podcast, they are able to very easily achieve this by means of iTunes. They will need to have iTunes obtainable on one of their own internet-ready items. This is free to download and install and can come preinstalled on lots of Apple equipment. Once the person has iTunes, they can open it to the podcast they are thinking about then click to be able to subscribe to it. By subscribing, they’re able to get access to all of the previous podcasts and be notified whenever a new one is available. They can listen to the podcasts where ever they need and go back to it later on if they run out of time to listen to the entire episode at one time.

The safety episodes will be free, so it is simple for anybody to discover more about workplace basic safety and to receive the information they want in order to be as secure as possible when they may be at work. It’s recommended they subscribe to the podcasts to enable them to be alerted at any time there is something new obtainable. In this way, they can always have access to the newest details from professionals and have the ability to keep up to date with the latest episodes whenever they’re released.

Do Article Marketing and Bum Marketing Still Work?

If you’ve been involved with online marketing for any length of time, you’re probably at least relatively familiar with the terms “article marketing” and “bum marketing.” If you’re not, don’t fret. This article will explain these two things for you. They’re actually really simple concepts to grasp, so it won’t take long for you to learn them. Then, we will discuss their current effectiveness (or lack thereof) as an internet marketer’s business model.

What Is Article Marketing?

Quite simply, article marketing is the process of writing simple articles and submitting them to websites known as “article directories.” Such directories include sites like EzineArticles, ArticlesBase, and GoArticles. At the end of each article you submit, you are able to include links back to your website (or landing page), where you make your offer.

What Is Bum Marketing?

“Bum Marketing” is a term that was coined a few years back by a top internet marketer named Travis Sago. It is essentially the same as article marketing, but incorporates the use of all types of free social media sites, commonly known as “web 2.0 properties.” In addition to the article directories, bum marketers will be submitting their articles to sites such as Blogger.com, WordPress.com, and the “big daddy” of the bum marketing world, Squidoo.

How Effective Are These Business Models?

The truth is, both bum marketing and straight article directory marketing were once incredibly powerful business models. All sorts of folks were making healthy online incomes using one or both of these methods. Unfortunately, if you fast-forward to a few Google updates later, the story changes dramatically.

You see, the name of the game in the world of free online marketing is to get your content ranked high in the organic results of the search engines, especially Google. And articles submitted to article directories and web 2.0 sites used to consistently rank on the first page of the engines, sending droves of free traffic to these articles, which would in turn send lots of great targeted leads to the marketer’s offer pages.

Sadly, this is no longer the case.

Today, self-hosted websites get the lion’s share of search engine love. This is not to say that article marketing and bum marketing techniques don’t still have their place. They most assuredly do. But their primary role has shifted dramatically.

Instead of using these particular strategies to send direct traffic to your money sites, it is now far more advisable to use both the article directories and web 2.0 sites to gain valuable, in-content, anchor text backlinks pointing to your self-hosted web pages in an effort to get these pages themselves ranking in Google and other search engines.

5 Ways Marketing Departments Help Salespeople Catch Butterflies

Let’s Face It: The Market Is Much Different Than It Was 20 Years Ago

In this day and age, it’s important for businesses to stay competitive. To do so, they must understand what it takes to remain relevant, top-of-mind, and respected by their audience. Cold-calling and brochures alone won’t do the trick anymore. Whether you’re selling products, services, ideas, or technology, your company represents solutions to the problems of prospective customers and your brand can satisfy a want or a need, compelling them to make a purchase. Depending which industry you’re in, the length of a typical sales cycle may vary and, it’s up to your company to nurture prospects along that journey by fostering awareness, creating interest, building a case for why your brand meets their needs, presenting solutions, following up, and winning the customer.

Enter Stage Right, Marketing

Today’s sales people have many methods of closing deals, and for some it’s easier than others. A lot of it depends on the quality, price, and demand for your product or service, all of which can be amplified with the right tools. More companies than ever are turning to the continually evolving world of marketing to create resources for their sales teams and to generate or increase brand awareness. Marketing – and its parallel relationship to sales – are about so much more than creating fancy flyers about your latest product or promotion. Marketing does something that a sales team alone can’t do: create opportunities where there were none by increasing brand visibility on all fronts and then supporting the sales team with the resources necessary to enrich the selling process by speaking to the needs of the customer on a personal (or organizational) level. This requires insight, data, the ability to relate and identify with consumers, story-telling skills, and the creation of compelling content that will lead to conversions.

And what many companies don’t understand about this process is that it often works as much (if not more) behind the scenes as it does outwardly and in-your-face. So much of the marketing world is measured by its effectiveness in capturing leads that convert to sales in an immediate way; however the unseen, intangible results (the part of the iceberg that is under the water) are just as crucial to a business’s success. For every opportunity captured there are multiples more being born, and the length of time it may take to nurture those opportunities into full-blown customers may depend on the prospect’s budget, company initiatives, workload, decision-making ability, and the effectiveness of your company’s sales team.

The Lifecycle

So think of marketing like the lifecycle of the butterfly. Most people would equate victory with only the emergence of the beautiful monarch, not recognizing that the butterfly wasn’t born looking so regal and enchanting. While the finished product or end result is what most companies focus on, the formative stages that often go unseen for weeks or months are what a marketing department is continually working to build.

Many sales-focused organizations miss or fail to recognize the metamorphosis that is about to occur while the “butterfly” is in its caterpillar or chrysalis (cocoon) stage, equating ROI only to spikes in the sales forecast.

This can make marketing impact and metrics a little more complicated to measure – it’s not always so black and white. Much of the transformation of opportunities to sales also depends on the relationship between sales and marketing and how well strategies are communicated and executed. A well-supported marketing program hands-down makes your sales team more effective and helps them catch more butterflies.

Here’s How to Nourish, Preserve, and Grow Your Butterfly Population

  1. Use original content – Always!

    An investment in a team member with a strong background in writing, an understanding of your industry and subject matter, and a creative spirit is one of the wisest and most profitable investments your company will ever make. Nothing will stunt your growth faster than failing to invest in the marketing of your company. Without a copy writer or a team of marketing professionals, some companies try to take the DIY approach to branding and communications and don’t understand the risks involved.
    No one would ever set out to deliberately plagiarize or steal another’s intellectual property, but many people intending to paraphrase or quote a supporting source don’t know how to properly do so. Whether the error is made in print or a digital format, anyone who picks up on it will immediately have a compromised opinion of your company. It can seriously damage your credibility and reputation and, furthermore, if it’s brought to the attention of the original author, you could be sued and fined for copyright infringement and intellectual property theft. There are laws and regulations governing the written words and creative efforts of artists and writers which transcend the print world and include digital works as well. So be sure to lean on someone with a strong writing and marketing background who can tell your story in a compelling way and give a nod to original sources when outside information is used.

  2. Have your finger on the pulse of the industry and market

    Your marketing team will keep market research and industry news on their radar screens by subscribing to various newsletters, scouring the internet, monitoring social media, and scoping out competitors and partners. Collecting data, stories and headlines that support your vision through other sources and creatively weaving that information into your communications will augment your authority, make you multi-dimensional, and increase your audience and your reach.

  3. Give credit where credit is due

    Of course, giving credit where credit is due is something that all professional marketers must learn and embrace. Point 1 emphasized the importance of accurately citing sources when using outside content as a point of reference, but this doesn’t just apply to written copy: it’s important to credit the creators of images, too. In many articles the image source is listed in order to give credit to the artist or photographer. Even when a company pays for the use of stock images, they will (and should) often indicate the image’s original source by naming the photographer or artist (which is provided in the stock image account subscription).

  4. Start a conversation

    Don’t let your brand or your customers exist in a vacuum. An effective marketing team balances brand development with promotion and audience engagement. Marketers aren’t supposed to just be all about their efforts to market and promote their company: many marketers make waves for their company by becoming avid readers of other companies’ marketing material!
    That’s right – consuming other content styles, seeing what’s out there, and commenting on posts to correspond with other writers and audiences is one of the smartest ways to stay current and known. Not only is it a way to glean inspiration and ideas, but it shows the world that your company and brand is one that interfaces with others and is interested in being a part of the local market, instead of living on an island.
    If your company owns an island and the only inhabitants of the island are its company’s employees, then you will not do very well. Another way to facilitate engagement is to invite feedback and offer incentives for the sharing of your content. Interaction beyond your target customer base is a necessary part of getting your name out there and attracting people to build a bridge to your island.

  5. Trusted partners and finding balance

    If your company outsources its marketing efforts, it’s important to know who you’re working with. You don’t have to pay the biggest and most expensive agency there is – quality marketing support exists for businesses of all sizes and at all levels on the price spectrum. But certain due diligence should be conducted before trusting your company and your reputation to a third party:

    a. Ask for examples of work done for other companies and make sure it doesn’t all look the same. You want a company who has demonstrated the ability to make its customers stand out, not give them all the same look and feel but in different colors.

    b. Opt for a company local to you so that their representatives are available for the occasional face-to-face concept meeting. So much can be lost in translation when business is only conducted over the phone or through email. Another benefit to choosing a local partner is that you’ll be more able to evaluate their work and reputation, whereas it may be more difficult to look into a company from another region.

    c. Look for a company who takes a consultative approach to marketing your brand. The right partner should be eager to work with you and take your vision into consideration, helping you develop your ideas while guiding you through industry standards and best practices with strategic advice.

    d. You want a partner with a plan. Much like a property design team could give you multiple options for how to maximize your home’s design and function within your renovation budget, a marketing partner should be able to do the same. If they really listen to your goals and needs, they will probably present you with a list of marketing strategies that they could employ at various levels within your budget, showing you the allocation percentage for each area. Ask for these combinations of strategies to be presented in packages, so that they can help you interpret the information and understand where you’ll get the most bang for your buck, short-term and long-term. This will help you achieve balance: hiring a company to build your website may not be a worthwhile investment if you have no one to regularly update your blog, do email marketing, and conduct outreach on your company’s behalf. Outbound needs to be tied to inbound, and vice versa.

    e. Last but not least, you want consistency. Marketing is a living, breathing entity that needs to be constantly fueled and energized. Ask your marketing partner to present their ongoing plans so that you can keep track of your progress. Things like content calendars, a publishing schedule, and monthly or quarterly development initiatives that align with your budget will all help you get the most out of your spend and capitalize big time. There should be a written agreement as to how many times per week or month this partner will be creating and promoting content on your behalf, as well as a calendar of scheduled updates to the website, with approximate ETAs in place for any larger campaigns or initiatives.

All of these points apply whether you’re outsourcing your company’s marketing or keeping it in-house. But having the right team in place and knowing what to ask for is crucial to marketing success, whether you’re in retail, financial services, the hospitality industry, or professional services. It’s true that B2B and B2C marketing are different, but in either case, originality, engagement, collaboration, and consistency will help you fill that butterfly net.

5 Ways to Keep Your Marketing Plan Simple and Easy to Follow

With so many marketing options available, you can really struggle with what you should be doing, when are the best times to do it, where your marketing placements should be, why one marketing activity over another, why one niche market over another, and how to get the most out of it all.

Of course, there are some variables (such as goals, industry, and capacity) that will affect your decision, but let me share with you the foundation to simplifying some of this.

1. Identify and separate your vertical markets. Unless every one of your customers fits the same profile, you should really focus first on creating profiles for your clients based on industry and type of client. For instance, I work with consultants, businesses with 100 or less employees, and marketing departments with offices around the world. A consultant with no employees fits a different profile than a private school with less than 100 employees or a marketing department that needs me to set up a recruitment event for a marketing professional.

2. [In your campaign] Focus on your expertise, not the client profile. This one totally contradicts identifying and separating your vertical markets. However, there is a place and time for you to market with general campaigns that focus strongly on your expertise and deliverables. While it’s nice when you can develop campaigns that focus on the pain and pleasure points of a particular industry, if you haven’t chosen to work with one industry or another, you will need to market generally.

3. Decide if you are running a marketing project or a marketing program. A marketing project is a temporary endeavor, has a definite beginning and a definite end, and is finished when all project objectives are met. A marketing project creates a unique product, service, or result. For instance, developing your website is considered a project (even though web marketing and maintenance will go on). Whereas on-going marketing for such website could be part of an ongoing marketing program to drive targeted traffic and prospective clients to your website.

4. Break down your marketing objectives as much as you can. Many times I see business owners clump every marketing goal into one bunch, or bank all of their marketing dollars on this one “campaign” to bring in the millions. Instead, you should focus on multiple ways of marketing, multiple ways of communicating, multiple ways of connecting to reach one or a few of your objectives. Make sense?

5. Get ahead of yourself with your campaigns. Don’t wait till the last minute before you start-you should plan your marketing activities well in advance. A season in advance is a good place to start (however, if right now you have to go with a month ahead-start where you are). Make planning your friend-it will give you a chance to adjust and collect the proper data to see whether or not this will be part of your on-going marketing programs.

What Is Marketing, In A Glance

Should one expect to find much success trying to sell cat food to people who do not own any cats? Would one’s efforts possibly go in vain if they were persistent on selling a particular type of music to persons uninterested in that genre? Understanding who possibly fits in a certain market is very important to creating consistent sales, and not wasting resources. Marketing is a very important tool to understand. This article will discuss the basics of marketing in a glance.

Marketing is defined as but not limited to the total of activities necessary for the transfer of goods from producer (or person selling) to the Consumer (or person buying). These activities would include advertising, shipping, storing, and selling. Ultimately marketing is “action based”, and is the act of buying or selling in a market. To further support the understanding of marketing I find it beneficial to know what a “Market” is as well. A market can be defined as an open place where buyers and sellers gather for the sale of goods; thus creating a marketplace. Marketplaces provide a great place for trade and traffic. Marketing is all about being able to communicate the value of a product, service, or brand for the purpose of promotion. Now that we are a little more familiarized with marketing allow me to briefly discuss a few commonly used methods of marketing.

One of the most original ways to market anything whether it’s positive or negative is by word of mouth. Word of mouth marketing is incredible simply because it’s a technique that requires very little effort to do naturally. Through simple day-to-day conversations, one can convey their experiences with a product, service, or brand. Another form of marketing is broadcasting. In a traditional setting this method is done through the distribution of an audio or visual message that is presented to an audience via any electronic mass communication medium. This is a useful marketing form because much like in the past, many Americans still listen to the radio and watch visual messages through a variety of sources available everyday. This takes advantage of a daily pastime, and makes direct connections with many listeners or viewers alike. Lastly printing and publication are two other powerful forms of marketing. Simply put printing is the process of duplicating text and images by using a master template. The origins of printing go back many years, so it is safe to say that printing is a strong way to present a message quickly and to targeted persons. Printing goes hand-in-hand with publication because it makes content available to the general public.

In summary expertise in marketing is very powerful. Those who understand the “value” are in control of producing what connects interest. Most people only see the interest not the value. Marketing is psychology between Producer and consumers; this science plays an important role in the world of business.